Receiving and maintaining a five-star rating for your hotel or vacation is not an easy task. It requires a lot of hard work and investment. You might not have this rating yet but it doesn’t mean you can’t start giving your guests a five-star experience in your hotel or vacation rental property.
If you’re wondering what the secret is to achieve that, there’s no secret but just plain, old, practical wisdom you might already know or practicing already…
A surge in OTA fees has made accommodation owners rethink their booking strategies. Direct bookings provide a high ROI as it eliminates commission fees. Booking accommodation should be simple and straightforward, yet it is all too easy to commit mistakes that lead to the loss of a potential guest.
Accommodation owners know that it is crucial to market on more than just one platform, but management across various online channels is serious work.
A channel manager helps you streamline prices, availability, and reservations across multiple platforms in one place. It sends vital information to your booking engine and OTAs giving you time to focus on your guests’ stay.
Instagram just hit 1 billion subscribers, a vast place where you can engage customers and prospects alike. Statistics say that 80 percent of the social engagement on Instagram is location based; thus as a property owner, it makes sense to utilize its power not only to promote brand awareness but also to boost your vacation rental bookings.
Every business has their good and bad days, and property owners are not immune to these circumstances. When it comes to bad days, one of the most dreaded situations in a vacation rental business is discovering that two people have booked the same listing for the same date. In other words, double booking. Asking yourself what to do in this type of situation is wrong on many points. Instead, ask yourself how to avoid double bookings. You’ll be surprised at how simple the solution is…
Put yourself in a traveler’s shoes, you have your holiday destination selected and you are now starting to plan your trip. Where would you start your web browsing?
If you are thinking “Google,” Bingo! Google is taking over 77% of the word’s web searches with over 4.5 billion searches made per day. Now, as a property owner you can leverage that by using Google Hotel Ads. Google Ads make it easier for travellers to find accommodation deals and for property owners to advertise effectively and get bookings without commissions. This type of digital presence is highly-effective as it targets active searchers and is most likely to drive direct bookings.
A small 5% commission was the cost to pay Online Travel Agents back when they first started. Today, however, they are taking as much as 30% from reservation fees. Accommodation owners are in pain for the price they have to pay for engaging in business with OTAs who have captured 39% of US online digital bookings. Travel providers are not raising the white flag to OTAs. Today, we’ll show you how we avoid those dreaded monthly commission bills and increase direct bookers.
All of us property owners, whether a hotel or short-term vacation rental, want to know how to become a Superhost and all for a good reason. If you’re a Superhost, the top OTAs like Airbnb put your rental on top of their list when guests are looking for accommodations. This is based on your prestige and reputation.
For this reason, a lot of hotels and vacation rental owners want to become a Superhost to boost their vacation rental bookings.
The vacation rental industry is a dog eat dog world. But on the upside, it’s also the most profitable and the fastest growing with a projected growth of 8.0% by 2022. As of the moment, the total annual revenue of vacation rentals throughout the world is $35,969 million. Now, if you want to get a bigger piece of that, you need to get more direct bookings. And when we say that, we mean specifically about focusing on direct bookings on Facebook.
We have asked 100 of the most successful property owners and hoteliers about what amenities make a difference for them. Take a look and feel free to use their tips to keep your guests happy and get more reservations coming!