The vacation rental industry is a dog eat dog world. But on the upside, it’s also the most profitable and the fastest growing with a projected growth of 8.0% by 2022. As of the moment, the total annual revenue of vacation rentals throughout the world is $35,969 million. Now, if you want to get a bigger piece of that, you need to get more direct bookings. And when we say that, we mean specifically about focusing on direct bookings on Facebook.