Any hotel, guest house, villa, apartment or vacation rental service providers who work with internet marketing knows that keeping good traffic on social networks and company websites is not always easy. Keeping a news feed up-to-date and streaming can be tricky. After all, companies are increasingly striving to adapt better to the constant changes that exist with the arrival of new media.
So it is important to put together strategies to adapt well to the constant changes in social networks and boost your vacation rental’s social media profile to get a high volume of organic traffic.
We present to you top tips to boost your vacation rental’s social media profile that increase your traffic on social networks…
Tip 1: Determine the best times to post
Any social networking user has realized that there is a better time to post and have feedback with their followers/friends. It’s important to define whether you want your posts to reach out to your friends or want the posts to get a greater number of hits for your vacation rental business. In this case, setting a time when your target audiences are online is perfect for getting more traffic.
Tip 2: Write titles and content that interest vacation rental audience
Before you start explaining, it is important that you know about your audience. If you study them well, then you can create content and titles that stimulate the interest of your target. A good content replicator should know whom he wants to reach. Just as there are tools to set the right time for your posts, there are also tools that help define the profile of who is interested in the content you share.
So since it was possible to define the profile of your followers, you can now identify what the best content to be posted. Remember that for the public to stay active and present it is important to have good content that is relevant and brings the information that readers want to absorb.
Do not forget to share compelling images that draw attention to your vacation homes. And the most important thing after discovering and defining your target audience is building your identity so that your audience can recognize your ideas and reach into social networks in the way you expect them to.
Tip 3: Draw attention to other content
If your goal is to increase traffic to your vacation rental website, blog and/or social networks, it is important that you create captivating calls to other posts and exciting content that you have made on your website or blog.
At this point, the user who is reading your material may be interested in other content, and this is where the previous tip comes in: create artistic titles/calls that arouse interest. By keeping the reader on your site and reading various materials, you are making the reach of your content greater. So do not forget to create calls, like:
- Did you read our new post?
- See our most accessed post from the last month!
Tip 4: Share your content and mark the people listed on it
And last but not least: when your content quotes someone, make sure to mark it. It is proven that when making a post and not marking people who are mentioned in the content, the reach is much smaller. The person or brand cited can have a considerable number of fans and followers, which in turn will increase the sharing and reach of your content. This way you can reach an audience outside the starting circle. A simple change can make a huge difference!
Finally, we can say that the increase of traffic on your vacation rental websites through social networks requires a detailed study and a closer look at all of your work. You should have the sensitivity and expertise to decide which are the most important and relevant changes so that your traffic increases along with your social networks.
So, do you agree with our tips? Do you have any suggestions, comments or much more? Share with Nuevah Hospitality, and we love hearing from you!