Social Media has become a powerful marketing and advertising platform for vacation rental owners. According to Hubspot, 80 percent of businesses claim that their website traffic increased after taking their brand to social media. This leads directly to boosting the vacation rental bookings.
Christmas is a family time and has been typically considered as low season. But traditions are changing and a lot of families prefer to spend the festive season outside of home. There are 2 types of Christmas travelers: “Explorers” who want to discover new countries or cities, and “Relax-Seekers” travelling to cosy and calm locations and booking their stays for seven days or more.
Email marketing is becoming an increasingly effective tool in the hospitality industry. The statistic shows that emails are 40 times more useful in receiving new direct reservations than Facebook or Twitter posts.
We present to you the key elements you should get into place to increase your success with email marketing for your vacation rental property…
A surge in OTA fees has made accommodation owners rethink their booking strategies. Direct bookings provide a high ROI as it eliminates commission fees. Booking accommodation should be simple and straightforward, yet it is all too easy to commit mistakes that lead to the loss of a potential guest.
Instagram just hit 1 billion subscribers, a vast place where you can engage customers and prospects alike. Statistics say that 80 percent of the social engagement on Instagram is location based; thus as a property owner, it makes sense to utilize its power not only to promote brand awareness but also to boost your vacation rental bookings.
Put yourself in a traveler’s shoes, you have your holiday destination selected and you are now starting to plan your trip. Where would you start your web browsing?
If you are thinking “Google,” Bingo! Google is taking over 77% of the word’s web searches with over 4.5 billion searches made per day. Now, as a property owner you can leverage that by using Google Hotel Ads. Google Ads make it easier for travellers to find accommodation deals and for property owners to advertise effectively and get bookings without commissions. This type of digital presence is highly-effective as it targets active searchers and is most likely to drive direct bookings.
A small 5% commission was the cost to pay Online Travel Agents back when they first started. Today, however, they are taking as much as 30% from reservation fees. Accommodation owners are in pain for the price they have to pay for engaging in business with OTAs who have captured 39% of US online digital bookings. Travel providers are not raising the white flag to OTAs. Today, we’ll show you how we avoid those dreaded monthly commission bills and increase direct bookers.
All of us property owners, whether a hotel or short-term vacation rental, want to know how to become a Superhost and all for a good reason. If you’re a Superhost, the top OTAs like Airbnb put your rental on top of their list when guests are looking for accommodations. This is based on your prestige and reputation.
For this reason, a lot of hotels and vacation rental owners want to become a Superhost to boost their vacation rental bookings.
The vacation rental industry is a dog eat dog world. But on the upside, it’s also the most profitable and the fastest growing with a projected growth of 8.0% by 2022. As of the moment, the total annual revenue of vacation rentals throughout the world is $35,969 million. Now, if you want to get a bigger piece of that, you need to get more direct bookings. And when we say that, we mean specifically about focusing on direct bookings on Facebook.
We have asked 100 of the most successful property owners and hoteliers about what amenities make a difference for them. Take a look and feel free to use their tips to keep your guests happy and get more reservations coming!