Social Media has become a powerful marketing and advertising platform for vacation rental owners. According to Hubspot, 80 percent of businesses claim that their website traffic increased after taking their brand to social media. This leads directly to boosting the vacation rental bookings.
Christmas is a family time and has been typically considered as low season. But traditions are changing and a lot of families prefer to spend the festive season outside of home. There are 2 types of Christmas travelers: “Explorers” who want to discover new countries or cities, and “Relax-Seekers” travelling to cosy and calm locations and booking their stays for seven days or more.
Email marketing is becoming an increasingly effective tool in the hospitality industry. The statistic shows that emails are 40 times more useful in receiving new direct reservations than Facebook or Twitter posts.
We present to you the key elements you should get into place to increase your success with email marketing for your vacation rental property…
Hotel marketing is competitive and it needs a strategy that puts a strong online presence as a primary goal. It’s not enough to have your hotel or short-term vacation rental listed in travel websites. Guests want to know more about your property before they book. We’ve listed top 5 vacation rental tips for hotel and vacation rental owners like you to attract more guests:
The short-term rental industry is a competitive one, and the competition being the big players as well as the small, independent owners. Despite this, you can still shine and boost your short-term rental revenue with a well-thought-out strategy and some customer service love.
Any hotel, guest house, villa, apartment or vacation rental service providers who work with internet marketing knows that keeping good traffic on social networks and company websites is not always easy. Keeping a news feed up-to-date and streaming can be tricky. After all, companies are increasingly striving to adapt better to the constant changes that exist with the arrival of new media.
So it is important to put together strategies to adapt well to the constant changes in social networks and boost your vacation rental’s social media profile to get a high volume of organic traffic.
We present to you top tips to boost your vacation rental’s social media profile that increase your traffic on social networks…
Good SEO requires more than competing for keywords used by large booking sites. No doubt, the use of a relevant keyword phrase can improve your vacation rental website rankings in search engines. Still, vacation rental owners need to give more thought on creating content that works, especially because of so much competition from the major OTAs such as Booking.com, Airbnb, or Expedia Group.
Google and other top search engines have grown smarter in choosing websites that utilize the same keywords. When you’re vying for high rankings, it is a must to create relevant, timely, useful, and engaging content—categories of utmost importance to Google and consumers.
In this article we talk about how to create great content for your short-term rental website and blog…