A surge in OTA fees has made accommodation owners rethink their booking strategies. Direct bookings provide a high ROI as it eliminates commission fees. Booking accommodation should be simple and straightforward, yet it is all too easy to commit mistakes that lead to the loss of a potential guest.
One of the most effective ways for your Vacation Rental Website to be ranked high in search engines is to create great content on a regular basis. Now, agreeing to write regular posts is quite easy but doing it regularly can be a bit difficult.
Let’s face it; you need to come up with the idea, topics, research and even the plan of what you want to write. On top of that, it will be hard to deal with the busy week and overburdening tasks making the writing even harder.
But if you need to improve your SEO, you mustn’t push your blogs aside. Here are five content ideas that will help your content creation path….
Creating a vacation rental website is easy. Just design the website, put your name, logo, a few images, and a short description and you are good to go. But wait… no visitors are coming to my site. What am I doing wrong? What do I have to do to get more traffic to my Site? Or am I just too late that no one will see my site?
Well, you are doing nothing wrong. In fact, everything you’ve done is right so far, but that’s just a start…
Good SEO requires more than competing for keywords used by large booking sites. No doubt, the use of a relevant keyword phrase can improve your vacation rental website rankings in search engines. Still, vacation rental owners need to give more thought on creating content that works, especially because of so much competition from the major OTAs such as Booking.com, Airbnb, or Expedia Group.
Google and other top search engines have grown smarter in choosing websites that utilize the same keywords. When you’re vying for high rankings, it is a must to create relevant, timely, useful, and engaging content—categories of utmost importance to Google and consumers.
In this article we talk about how to create great content for your short-term rental website and blog…