Christmas is a family time and has been typically considered as low season. But traditions are changing and a lot of families prefer to spend the festive season outside of home. There are 2 types of Christmas travelers: “Explorers” who want to discover new countries or cities, and “Relax-Seekers” travelling to cosy and calm locations and booking their stays for seven days or more.
Email marketing is becoming an increasingly effective tool in the hospitality industry. The statistic shows that emails are 40 times more useful in receiving new direct reservations than Facebook or Twitter posts.
We present to you the key elements you should get into place to increase your success with email marketing for your vacation rental property…
Business travelers are the type of customers that any hotelier or apartments owner would like to attract. They often have big pockets and tend to be returning guests!
Just like leisure travelers, corporate guests look for a comfortable and convenient stay. However, unlike leisure travelers, they need certain additional elements that might be tricky but not impossible to fulfill. Read up to see how to please your business guests.
Receiving and maintaining a five-star rating for your hotel or vacation is not an easy task. It requires a lot of hard work and investment. You might not have this rating yet but it doesn’t mean you can’t start giving your guests a five-star experience in your hotel or vacation rental property.
If you’re wondering what the secret is to achieve that, there’s no secret but just plain, old, practical wisdom you might already know or practicing already…
Accommodation owners know that it is crucial to market on more than just one platform, but management across various online channels is serious work.
A channel manager helps you streamline prices, availability, and reservations across multiple platforms in one place. It sends vital information to your booking engine and OTAs giving you time to focus on your guests’ stay.
Put yourself in a traveler’s shoes, you have your holiday destination selected and you are now starting to plan your trip. Where would you start your web browsing?
If you are thinking “Google,” Bingo! Google is taking over 77% of the word’s web searches with over 4.5 billion searches made per day. Now, as a property owner you can leverage that by using Google Hotel Ads. Google Ads make it easier for travellers to find accommodation deals and for property owners to advertise effectively and get bookings without commissions. This type of digital presence is highly-effective as it targets active searchers and is most likely to drive direct bookings.
The vacation rental industry is a dog eat dog world. But on the upside, it’s also the most profitable and the fastest growing with a projected growth of 8.0% by 2022. As of the moment, the total annual revenue of vacation rentals throughout the world is $35,969 million. Now, if you want to get a bigger piece of that, you need to get more direct bookings. And when we say that, we mean specifically about focusing on direct bookings on Facebook.
Check-in options shouldn’t be stressful for you or your guest. Ideally, it is an easy procedure. You just need to attend to your clients and hand over the keys. However, hiccups like bad weather, heavy traffic, or flight delays are inevitable and will remain to be drawbacks that you can’t control. We present to you some great options of how to make the self check-in process smooth and easy for you and your guests.
The short-term rental industry is a competitive one, and the competition being the big players as well as the small, independent owners. Despite this, you can still shine and boost your short-term rental revenue with a well-thought-out strategy and some customer service love.
Good SEO requires more than competing for keywords used by large booking sites. No doubt, the use of a relevant keyword phrase can improve your vacation rental website rankings in search engines. Still, vacation rental owners need to give more thought on creating content that works, especially because of so much competition from the major OTAs such as Booking.com, Airbnb, or Expedia Group.
Google and other top search engines have grown smarter in choosing websites that utilize the same keywords. When you’re vying for high rankings, it is a must to create relevant, timely, useful, and engaging content—categories of utmost importance to Google and consumers.
In this article we talk about how to create great content for your short-term rental website and blog…