Nuevah – Hospitality Tips & News
A surge in OTA fees has made accommodation owners rethink their booking strategies. Direct bookings provide a high ROI as it eliminates commission fees. Booking accommodation should be simple and straightforward, yet it is all too easy to commit mistakes that lead to the loss of a potential guest.
Every business has their good and bad days, and property owners are not immune to these circumstances. When it comes to bad days, one of the most dreaded situations in a vacation rental business is discovering that two people have booked the same listing for the same date. In other words, double booking. Asking yourself what to do in this type of situation is wrong on many points. Instead, ask yourself how to avoid double bookings. You’ll be surprised at how simple the solution is…
Good SEO requires more than competing for keywords used by large booking sites. No doubt, the use of a relevant keyword phrase can improve your vacation rental website rankings in search engines. Still, vacation rental owners need to give more thought on creating content that works, especially because of so much competition from the major OTAs such as Booking.com, Airbnb, or Expedia Group.
Google and other top search engines have grown smarter in choosing websites that utilize the same keywords. When you’re vying for high rankings, it is a must to create relevant, timely, useful, and engaging content—categories of utmost importance to Google and consumers.
In this article we talk about how to create great content for your short-term rental website and blog…
