Receiving and maintaining a five-star rating for your hotel or vacation is not an easy task. It requires a lot of hard work and investment. You might not have this rating yet but it doesn’t mean you can’t start giving your guests a five-star experience in your hotel or vacation rental property.
If you’re wondering what the secret is to achieve that, there’s no secret but just plain, old, practical wisdom you might already know or practicing already…
A surge in OTA fees has made accommodation owners rethink their booking strategies. Direct bookings provide a high ROI as it eliminates commission fees. Booking accommodation should be simple and straightforward, yet it is all too easy to commit mistakes that lead to the loss of a potential guest.
Accommodation owners know that it is crucial to market on more than just one platform, but management across various online channels is serious work.
A channel manager helps you streamline prices, availability, and reservations across multiple platforms in one place. It sends vital information to your booking engine and OTAs giving you time to focus on your guests’ stay.
Instagram just hit 1 billion subscribers, a vast place where you can engage customers and prospects alike. Statistics say that 80 percent of the social engagement on Instagram is location based; thus as a property owner, it makes sense to utilize its power not only to promote brand awareness but also to boost your vacation rental bookings.
Put yourself in a traveler’s shoes, you have your holiday destination selected and you are now starting to plan your trip. Where would you start your web browsing?
If you are thinking “Google,” Bingo! Google is taking over 77% of the word’s web searches with over 4.5 billion searches made per day. Now, as a property owner you can leverage that by using Google Hotel Ads. Google Ads make it easier for travellers to find accommodation deals and for property owners to advertise effectively and get bookings without commissions. This type of digital presence is highly-effective as it targets active searchers and is most likely to drive direct bookings.
A small 5% commission was the cost to pay Online Travel Agents back when they first started. Today, however, they are taking as much as 30% from reservation fees. Accommodation owners are in pain for the price they have to pay for engaging in business with OTAs who have captured 39% of US online digital bookings. Travel providers are not raising the white flag to OTAs. Today, we’ll show you how we avoid those dreaded monthly commission bills and increase direct bookers.