A small 5% commission was the cost to pay Online Travel Agents back when they first started. Today, however, they are taking as much as 30% from reservation fees. Accommodation owners are in pain for the price they have to pay for engaging in business with OTAs who have captured 39% of US online digital bookings. Travel providers are not raising the white flag to OTAs. Today, we’ll show you how we avoid those dreaded monthly commission bills and increase direct bookers.