Good SEO requires more than competing for keywords used by large booking sites. No doubt, the use of a relevant keyword phrase can improve your vacation rental website rankings in search engines. Still, vacation rental owners need to give more thought on creating content that works, especially because of so much competition from the major OTAs such as Booking.com, Airbnb, or Expedia Group.
Google and other top search engines have grown smarter in choosing websites that utilize the same keywords. When you’re vying for high rankings, it is a must to create relevant, timely, useful, and engaging content—categories of utmost importance to Google and consumers.
In this article we talk about how to create great content for your short-term rental website and blog…
